> Source: https://www.k-stra.com/for/ > Updated: 2026-11-03 Who it’s for # Who is K-Stra for? The same map, data and engine answer different questions depending on who is asking. Start from the page that sounds like you. In short K-Stra is for anyone who has to decide where: a small business owner choosing a first shop, a retail chain or franchise network planning its stores, a manufacturer opening its own, a property developer sizing demand, a sales manager drawing territories, a marketing team mapping customers, and the consultants who do this work for clients. [Open the app — free to explore](https://www.k-stra.com/a/?src=for) Eight starting points ## Which of these sounds like you? - ### Small business owners Where do I open my first shop? One location, one decision, no analyst. Residents, competitors and the gaps around an address, paid for by the free sign-up credits. [For small business owners](https://www.k-stra.com/for/small-business-owners/) - ### Retail chains Where are the gaps in my network? Who each store reaches alone, where stores share the same residents, and which openings add customers instead of moving them. [For retail chains](https://www.k-stra.com/for/retail-chains/) - ### Franchise networks How do I draw fair territories? Territories with the same number of residents, a minimum each franchisee can live on, and new outlets that do not eat into existing ones. [For franchise networks](https://www.k-stra.com/for/franchise-networks/) - ### Manufacturers going retail Where do I open my own store? A first store of your own placed where it takes spending from the market, not from the stockists who already sell your products. [For manufacturers going retail](https://www.k-stra.com/for/manufacturers-going-retail/) - ### Property developers and investors What does this area support? Population growth, prices and rents, and the retail and services demand that a new estate or a commercial site can count on. [For property developers and investors](https://www.k-stra.com/for/property-developers-and-investors/) - ### Sales managers Are my territories balanced? Territories that split residents or clients evenly between your reps, with the drive time each one faces. [For sales managers](https://www.k-stra.com/for/sales-managers/) - ### Marketing teams Where should my next campaign go? Customers and loyalty cards by postcode, how far they travel, and the share of local spending each store earns. [For marketing teams](https://www.k-stra.com/for/marketing-teams/) - ### Consultants and agencies Can I deliver this to clients? Analyses, maps and reports you hand over with a link, paid per project instead of a licence for each seat. [For consultants and agencies](https://www.k-stra.com/for/consultants-and-agencies/) One tool ## What is the same whoever you are? Everyone works on the same data: residents and households from the Australian Bureau of Statistics spread onto street addresses, more than two million businesses from public online listings, and property listings aggregated by postcode. Catchments follow the road network, not a circle. Everyone pays the same way. Exploring maps, areas and dashboards is free, and credits are spent only when an analysis runs. A small business owner and a national chain use the same tariff; the chain simply runs more analyses, and can share one balance across its teams. What changes is the question. An owner wants to know whether one street works; a network manager wants to know what happens to ten stores when an eleventh opens. The pages below each audience start from that question and point to the analysis that answers it. K-Stra is built for desktop screens of 1,280 pixels and wider, and it covers Australia today. If your work happens on a phone, or outside Australia, it is honest to say that K-Stra is not the right tool yet. By question ## Where do I start if I know my question but not my role? - [Choosing between candidate sites](https://www.k-stra.com/solutions/retail-site-selection/) - [Measuring a catchment area](https://www.k-stra.com/solutions/catchment-area-analysis/) - [Mapping competitors](https://www.k-stra.com/solutions/competitor-analysis/) - [Checking whether two stores overlap](https://www.k-stra.com/solutions/cannibalisation-analysis/) - [Drawing sales territories](https://www.k-stra.com/solutions/sales-territory-mapping/) - [Mapping where customers live](https://www.k-stra.com/solutions/customer-mapping/) - [Assessing a property location](https://www.k-stra.com/solutions/real-estate-location-analysis/) - [All problems K-Stra solves](https://www.k-stra.com/solutions/) FAQ ## What else do people ask before they start? ### Do I need to be a geomarketing specialist to use K-Stra? No. Every analysis starts from an address or an area and a question, and the results come as maps and tables with the method explained next to them. The AI assistant can set the analysis up from a sentence and explain any number it produces. ### Is K-Stra only for large companies? No. A free account starts with 40 credits, enough for one complete sector analysis at 40 credits, and there is no subscription required. Teams with several people get one shared credit balance with monthly limits per person. ### Which countries does K-Stra cover? Australia today, at street-address level, with the rest of Oceania being mapped. The demographic data comes from the Australian Bureau of Statistics; businesses come from public online business listings, refreshed every month. ### Can I try K-Stra before paying? Yes. The map, the catchments and the free dashboard of any area work without an account. A free account adds 40 credits for analyses: a demographic profile costs 2 credits a topic, a sector analysis 40. Related pages - [All solutions](https://www.k-stra.com/solutions/) - [All industries](https://www.k-stra.com/industries/) - [What is geomarketing?](https://www.k-stra.com/geomarketing/what-is-geomarketing/) - [Geomarketing glossary](https://www.k-stra.com/geomarketing/glossary/) - [Pricing](https://www.k-stra.com/pricing/) - [Free trial](https://www.k-stra.com/pricing/free-trial/) Your turn ## Whoever you are, start from the map. Type an address or pick an area, and see residents, businesses and catchments before you spend a credit. [Open the app — free to explore](https://www.k-stra.com/a/?src=for) Exploring the map is free; you pay only for the analyses you run