> Source: https://www.k-stra.com/ > Updated: 2026-10-14 Mission 01 · location intelligence Australia · Oceania next # AI does the maths. You make the move. Decide where to open, expand or invest — on data, not instinct. Pick a place, choose what you want to know, and K-Stra returns the numbers. [Open the app — free to explore](https://www.k-stra.com/a/?src=home) See how it works [Watch the video0:15](https://www.k-stra.com/_astro/kstra-evidence-not-instinct.Dmc0-T-B.mp4) On-screen text: “Open here?” — “Gut feeling”, crossed out — “2,000,000+ businesses & chains” — “400,000+ property listings” — “An AI beside you.” — “AI does the maths. You make the move.” — “Try it free · k-stra.com”. Music and sound effects, no voice-over. Businesses mapped 2M+ Property listings 400K+ Data hosted in Sydney Road-network isochrones < 0.1 s Businesses: K-Stra places catalogue, Australia, updated monthly (October 2026) · Property listings: sale and rental listings, Australia, collected since July 2026 and updated monthly · Isochrones: 50–100 ms for a drive of up to two hours, on the road network. In short K-Stra is the geomarketing app that turns any Australian address, drive-time area or postcode into the numbers behind your next move — people, income, spending, competitors and property — in seconds, with AI doing the maths. Exploring is free without an account; analyses start from 2 credits. AI assistant · built into the app ## Don’t learn the software. Just ask. Type the question in plain English. The app opens with your question in the assistant: it builds the catchment, ticks the indicators and stops at the price — nothing runs until you say go. [How the assistant works](https://www.k-stra.com/product/ai-assistant/) K-Stra / assistant Opens in the app Questions people ask - - - What happens when you ask in the app: - Catchment built · 10 min by car · Double Bay - People & Economy · 5 topics selected - Awaiting your go · 10 credits - 2 free answers without an account, then 0.5 credits each. - Paid analyses are prepared and priced; they run with a free account (40 credits). - Questions and the analysis on screen go to Google Gemini (US). [Details](https://www.k-stra.com/product/coverage/#where-your-data-lives) Write your question from a computer: the app is designed for desktop screens. [Open the app](https://www.k-stra.com/a/?src=home) ## Where. What. Decide. Flight plan · 3 stages 1. Stage 01 ### Where Type an address, draw an area or pick a postcode. The bands follow the real roads. Free 2. Stage 02 ### What Tick what you want to know: people, markets, property, your own data. Free 3. Stage 03 ### Decide See the estimated cost, confirm, then read the map, the KPIs and the tables. 10 credits for five topics Radius vs reality ## A radius is a guess. People decide on travel time. Drag the line and see how many customers the guess gets wrong. *[Image: K-Stra map of a 2.5 km radius around 20 Knox Street, Double Bay]* *[Image: K-Stra map of the 10-minute drive-time area from 20 Knox Street, Double Bay]* Same address · same zoom · K-Stra analysis© Mapbox © OpenStreetMap The guess · 2.5 km radius 99,689people in the circle — much of it is harbour, and it stops short of the CBD and Bondi. K-Stra · 10-minute drive 336,732people who can actually reach the door — across the city, the eastern suburbs and the beaches. 2.5 km radius 99,689people in the circle 10-minute drive 336,732people who can reach the door Same address (20 Knox Street, Double Bay, NSW), same map zoom; drive time by car in normal traffic. Residents: ABS population estimates 2024, spread onto addresses with the Census 2021 mesh, summed over the area each method covers. K-Stra analysis of 7 October 2026. Why it is this precise ### Counted address by address, in milliseconds. Data on every address Population estimates are spread onto 14.5 million address points, weighted by the size of each building. A band adds up the addresses it reaches — not a slice of a suburb. Dijkstra’s algorithm Drive-time areas are computed with Dijkstra’s algorithm on the real road network — one-way streets, bridges, motorways — in milliseconds. It is where the name K-Stra comes from. In or out, never halved The edge of a band passes between one street number and the next. Nobody is counted for living in a park, and nobody is cut in half. The software ## Everything on one screen. The setup on the left, the answer on the right, the map in between — and the assistant one click away. *[Image: K-Stra over central Sydney: 5, 10 and 15-minute drive-time bands from 138-140 Pitt Street on a 3D map, residents per band in the legend, and the free dashboard of the City of Sydney area on the right]* The four areas of the K-Stra screen, numbered in the legend below. 1. 1 Where & WhatAddress, bands and the indicators you tick. 2. 2 ResultsKPI cards, compact tables and the legend. 3. 3 Map & legendIsochrone bands with the residents in each one. 4. 4 AI assistantAsk, and it works on the same analysis. Designed for desktop screens of 1280 pixels and wider: on a phone you can read the site, the app opens best on a computer. Your turn ## Try it on your own address. Free to explore, no account needed. You see the cost before anything runs. 1. 1 Open the app: the 5, 10 and 15-minute bands are already set 2. 2 Type your address in the search box 3. 3 Read who lives in each band on the free area dashboard [Open the app](https://www.k-stra.com/a/?b=5,10,15&src=home) Where numbers decide ## Five layers. One map. National data, competitors, travel time and your own records on the same map — and the AI reads the whole stack for you. 1. 05 · Your data Stores and customers from My Data 2. 04 · Travel time Isochrones on the road network 3. 03 · Competitors Markets & Brands, by sector 4. 02 · People & income Address-level data, themed by area 5. 01 · Basemap Roads, places, coastline [Explore the data](https://www.k-stra.com/product/data/) Trust ## Your data stays yours. Your analyses stay in Australia. ### Hosted in Sydney K-Stra runs on a dedicated server in Sydney: your datasets, your analyses and your results stay in Australia. The few steps that use outside providers are listed one by one. ### Your data remains yours Every organisation’s data is kept apart. Mark a dataset “session only” and it is deleted 24 hours after upload. ### AI under your control The assistant works with your permissions and asks before it spends a single credit. ### Transparent costs You see the estimate first. A failed run charges nothing, and Retry does not charge again. [Where your data lives, and what leaves the country](https://www.k-stra.com/product/coverage/#where-your-data-lives) FAQ ## Frequently asked questions What do you think K-Stra means? [The answer is here](https://www.k-stra.com/about/#name) . [What you can do for free](https://www.k-stra.com/pricing/free-trial/) ### Where is my data stored? On a dedicated server in Sydney: your datasets, your analyses and your results stay in Australia. Map tiles, payments and sign-in use outside providers but never see your analysis data. Three steps can: geocoding (only the address text, and only when you confirm), the AI assistant and email notifications. [See every external step](https://www.k-stra.com/product/coverage/#where-your-data-lives) . ### Do I need an account to try K-Stra? No. Without an account you can explore the map, draw drive-time areas and open the free dashboard of any administrative area. To run an analysis you sign up free, with no card, and start with 40 credits. ### What does an analysis cost? It depends on what you ask, not on the size of the area: People & Economy costs 2 credits per topic, a Markets & Brands sector 40 credits and a Real Estate analysis 20. You see the estimate before anything runs. [See pricing](https://www.k-stra.com/pricing/) . ### Which areas does K-Stra cover? Australia, from the whole country down to the street address, across nine administrative levels — states, SA4, councils, postcodes, SA3, suburbs, SA2 and SA1. New Zealand and the Pacific islands are being mapped, with no release date announced yet. ### Can I upload my own customer data? Yes. Upload a CSV or Excel file of stores, customers or loyalty cards and analyse it with the national data. An import costs 1 credit per 10,000 rows; addresses without coordinates are geocoded at 1.5 credits per 1,000. A dataset marked “session only” is deleted 24 hours after upload. ### Can I try a demo of K-Stra? Yes, and there is no demo to book: the app itself is the demo. Every free account, with no card, gets 40 credits precisely to try the platform with real analyses on your own addresses. Ready for launch ## Stop guessing. Start analysing. Explore without an account. Sign up free — no card — and get 40 credits. [Open the app — free to explore](https://www.k-stra.com/a/?src=home) You only spend when an analysis runs