Site Comparison · Gyms & fitness centers

Compare

The sites, in order

3 candidate sites for a new store in gyms & fitness centers, each weighed alone against the stores already there, within 10 min by car.

Overlap

Shared catchments

How many residents two sites would share: what two stores opened together would split between them.

Site 2

South Brisbane

Who lives within a 10-minute drive of South Brisbane, and how much they spend.

Conclusions

What it means

Chermside ranks first among the three sites, capturing an estimated A$0.319M a year in net new spend from 178 competitors. Fortitude Valley comes second at A$0.264M a year with 361 competitors, and South Brisbane is third at A$0.182M a year with 325 competitors. These figures count residents only and represent a minimum in inner-city areas where workers and visitors are not counted.

Strengths

• Chermside faces 178 competitors in its catchment, the fewest of the three sites, and captures 0.5% of resident spend.
• Chermside has an income index of 114.4, above the national average of 100 and Queensland's 96.6.
• Fortitude Valley has the largest resident spend of the set at A$112.33M a year from 314,598 residents.
• Chermside shares only 3.6% of its catchment population with South Brisbane and 34.9% with Fortitude Valley.

Risks

• Chermside has a smaller catchment of 188,750 residents, which is 31% below the median of the set.
• Fortitude Valley and South Brisbane face 361 and 325 competitors respectively, limiting their captured share to 0.2% of resident spend.
• South Brisbane captures A$0.182M a year in net new spend, 43% below the top-ranked site.
• Opening both South Brisbane and Fortitude Valley would split their market, as 79.4% of South Brisbane's catchment residents live within Fortitude Valley's catchment.

To check on site

• Check parking availability and car access at the Chermside address, as the catchment is based on a 10-minute drive.
• Observe daytime worker and visitor footfall in Fortitude Valley and South Brisbane, which is excluded from resident spend estimates.
• Inspect the floor plate, ceiling height, and ventilation capacity of candidate premises for gym equipment and classes.
• Verify the proximity, pricing, and format of the nearest competing gyms around the preferred site.

For a single gym opening, Chermside offers the highest resident spend capture, ranging from A$0.192M to A$0.476M a year depending on store attractiveness. Although its resident pool and total market of A$69.25M a year are smaller than the inner-city options, the lower number of competing gyms allows a typical venue to take a larger share.

If the strategy involves opening two locations, pairing Chermside with Fortitude Valley limits catchment overlap compared to pairing Fortitude Valley with South Brisbane. Because the model only counts residents, on-site checks in Fortitude Valley and South Brisbane should assess whether local office workers and visitors make up for their higher competition.

Tallowood & Hart