K-Stra
Mission 01 · location intelligenceAustralia · Oceania next

AI does the maths.
You make the move.

Decide where to open, expand or invest — on data, not instinct. Pick a place, choose what you want to know, and K-Stra returns the numbers.

Watch the video0:15

On-screen text: “Open here?” — “Gut feeling”, crossed out — “2,000,000+ businesses & chains” — “400,000+ property listings” — “An AI beside you.” — “AI does the maths. You make the move.” — “Try it free · k-stra.com”. Music and sound effects, no voice-over.

Businesses mapped
2M+
Property listings
400K+
Data hosted in
Sydney
Road-network isochrones
< 0.1 s

Businesses: K-Stra places catalogue, Australia, updated monthly (October 2026) · Property listings: sale and rental listings, Australia, collected since July 2026 and updated monthly · Isochrones: 50–100 ms for a drive of up to two hours, on the road network.

In short

K-Stra is the geomarketing app that turns any Australian address, drive-time area or postcode into the numbers behind your next move — people, income, spending, competitors and property — in seconds, with AI doing the maths. Exploring is free without an account; analyses start from 2 credits.

AI assistant · built into the app

Don’t learn the software.
Just ask.

Type the question in plain English. The app opens with your question in the assistant: it builds the catchment, ticks the indicators and stops at the price — nothing runs until you say go.

How the assistant works
K-Stra / assistantOpens in the app
Questions people ask

What happens when you ask in the app:

  • Catchment built · 10 min by car · Double Bay
  • People & Economy · 5 topics selected
  • Awaiting your go · 10 credits
  • 2 free answers without an account, then 0.5 credits each.
  • Paid analyses are prepared and priced; they run with a free account (40 credits).
  • Questions and the analysis on screen go to Google Gemini (US). Details

Write your question from a computer: the app is designed for desktop screens.

Where. What. Decide.

Flight plan · 3 stages
  1. Stage 01

    Where

    Type an address, draw an area or pick a postcode. The bands follow the real roads.

    Free
  2. Stage 02

    What

    Tick what you want to know: people, markets, property, your own data.

    Free
  3. Stage 03

    Decide

    See the estimated cost, confirm, then read the map, the KPIs and the tables.

    10 credits for five topics
Radius vs reality

A radius is a guess. People decide on travel time.

Drag the line and see how many customers the guess gets wrong.

K-Stra map of a 2.5 km radius around 20 Knox Street, Double Bay
K-Stra map of the 10-minute drive-time area from 20 Knox Street, Double Bay
Same address · same zoom · K-Stra analysis© Mapbox © OpenStreetMap
2.5 km radius99,689people in the circle
10-minute drive336,732people who can reach the door

Same address (20 Knox Street, Double Bay, NSW), same map zoom; drive time by car in normal traffic. Residents: ABS population estimates 2024, spread onto addresses with the Census 2021 mesh, summed over the area each method covers. K-Stra analysis of 7 October 2026.

Why it is this precise

Counted address by address, in milliseconds.

Data on every address

Population estimates are spread onto 14.5 million address points, weighted by the size of each building. A band adds up the addresses it reaches — not a slice of a suburb.

Dijkstra’s algorithm

Drive-time areas are computed with Dijkstra’s algorithm on the real road network — one-way streets, bridges, motorways — in milliseconds. It is where the name K-Stra comes from.

In or out, never halved

The edge of a band passes between one street number and the next. Nobody is counted for living in a park, and nobody is cut in half.

The software

Everything on one screen.

The setup on the left, the answer on the right, the map in between — and the assistant one click away.

K-Stra over central Sydney: 5, 10 and 15-minute drive-time bands from 138-140 Pitt Street on a 3D map, residents per band in the legend, and the free dashboard of the City of Sydney area on the right
The four areas of the K-Stra screen, numbered in the legend below.
  1. 1
    Where & WhatAddress, bands and the indicators you tick.
  2. 2
    ResultsKPI cards, compact tables and the legend.
  3. 3
    Map & legendIsochrone bands with the residents in each one.
  4. 4
    AI assistantAsk, and it works on the same analysis.

Designed for desktop screens of 1280 pixels and wider: on a phone you can read the site, the app opens best on a computer.

Your turn

Try it on your own address.

Free to explore, no account needed. You see the cost before anything runs.

  1. 1Open the app: the 5, 10 and 15-minute bands are already set
  2. 2Type your address in the search box
  3. 3Read who lives in each band on the free area dashboard
Where numbers decide

Five layers.
One map.

National data, competitors, travel time and your own records on the same map — and the AI reads the whole stack for you.

  1. 05 · Your dataStores and customers from My Data
  2. 04 · Travel timeIsochrones on the road network
  3. 03 · CompetitorsMarkets & Brands, by sector
  4. 02 · People & incomeAddress-level data, themed by area
  5. 01 · BasemapRoads, places, coastline
Explore the data
Trust

Your data stays yours. Your analyses stay in Australia.

Hosted in Sydney

K-Stra runs on a dedicated server in Sydney: your datasets, your analyses and your results stay in Australia. The few steps that use outside providers are listed one by one.

Your data remains yours

Every organisation’s data is kept apart. Mark a dataset “session only” and it is deleted 24 hours after upload.

AI under your control

The assistant works with your permissions and asks before it spends a single credit.

Transparent costs

You see the estimate first. A failed run charges nothing, and Retry does not charge again.

Where your data lives, and what leaves the country
FAQ

Frequently asked questions

What do you think K-Stra means? The answer is here.

What you can do for free

Where is my data stored?

On a dedicated server in Sydney: your datasets, your analyses and your results stay in Australia. Map tiles, payments and sign-in use outside providers but never see your analysis data. Three steps can: geocoding (only the address text, and only when you confirm), the AI assistant and email notifications. See every external step.

Do I need an account to try K-Stra?

No. Without an account you can explore the map, draw drive-time areas and open the free dashboard of any administrative area. To run an analysis you sign up free, with no card, and start with 40 credits.

What does an analysis cost?

It depends on what you ask, not on the size of the area: People & Economy costs 2 credits per topic, a Markets & Brands sector 40 credits and a Real Estate analysis 20. You see the estimate before anything runs. See pricing.

Which areas does K-Stra cover?

Australia, from the whole country down to the street address, across nine administrative levels — states, SA4, councils, postcodes, SA3, suburbs, SA2 and SA1. New Zealand and the Pacific islands are being mapped, with no release date announced yet.

Can I upload my own customer data?

Yes. Upload a CSV or Excel file of stores, customers or loyalty cards and analyse it with the national data. An import costs 1 credit per 10,000 rows; addresses without coordinates are geocoded at 1.5 credits per 1,000. A dataset marked “session only” is deleted 24 hours after upload.

Can I try a demo of K-Stra?

Yes, and there is no demo to book: the app itself is the demo. Every free account, with no card, gets 40 credits precisely to try the platform with real analyses on your own addresses.

Ready for launch

Stop guessing.
Start analysing.

Explore without an account. Sign up free — no card — and get 40 credits.

Open the app — free to exploreYou only spend when an analysis runs